Kellogg’s Special K has partnered with cookbook author Molly Baz, creating the first cereal box to feature a pregnant woman on it, the company said. The cereal box featured Baz with her pregnant belly ...

Ferrero’s $3.1 billion takeover of WK Kellogg (K) marks its boldest expansion into the U.S. breakfast market, offering Ferrero Rocher owner shelf space for iconic cereals like Froot Loops, Frosted ...

Gene J. Puskar / AP Italian confectioner Ferrero, known for brands like Nutella and Kinder, is buying the century-old U.S. cereal company WK Kellogg in an effort to expand its North American sales.

BATTLE CREEK, MICH. — WK Kellogg Co expects improvement next year from its underperforming Special K ready-to-eat cereal brand, aided by a new marketing campaign. Five of WK Kellogg’s six largest ...