Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive-thru ...

Not even a royal warrant can keep critics away.

Rebrands can go in various directions, from delicate visual refinement to downright existential chaos (hello, Twitter [or X [or whatever you're called now]]). One way things don't traditionally go is ...

Almost 70 years after its founding, Burger King said Thursday it is reinventing itself in 2021 with the chain’s first rebrand in over 20 years. The overhaul focuses on the “food journey” and includes ...

Are you a print subscriber? Activate your account. By Tim Nudd - 2 hours 59 min ago By Adam Figueroa - 5 hours 20 min ago By Farhoud Meybodi - 8 hours 55 min ago By Adrianne Pasquarelli - 8 hours 55 ...

Burger King was on a mission in 2020 to change its customer’s perception of its food. The quick serve franchise removed artificial ingredients and preservatives from its menu. But people still thought ...

Burger King has debuted an entirely new visual identity with its first top-to-bottom rebrand in over 20 years. In an announcement today, the fast food chain revealed a modernized look which ...

The New Orleans Saints' logo is still theirs. The NFL franchise recently faced a lawsuit brought by Michel Messier, a self-proclaimed member of French royalty who said he and his family own rights to ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 4 min 20 sec ago By Brian Bonilla - 1 hour 28 min ago By Tim Nudd - 1 hour 48 min ago By Asa Hiken - 2 hours 6 min ago 2 hours 10 ...