"I’m not sure what kind of sorcery this is, but these things have transformed my skin." —A reviewer after using these "Zero ...

Ahead, our K-beauty experts break down the four essential Korean makeup trends to know in 2026, from fresh-faced techniques ...

Korean beauty products focus on hydration and skin health, often using high-quality ingredients and innovative formulas. K-beauty products are generally more affordable than comparable skincare brands ...

From K-Pop to kimchi, Americans can’t seem to get enough of Korean trends. And that especially applies to skincare. Some of the most popular and cutting edge treatments are coming out of Korea and ...

Sephora announced a partnership with Olive Young, marking a turning point for K-beauty and reshaping competition in prestige beauty retail.

Under the agreement, Olive Young will collaborate with the French beauty retailer to introduce dedicated K-beauty retail zones across Sephora’s online platform and physical stores.

Right this way to a flawless complexion.