One of the most dramatic and pervasive changes I’ve seen in marketing over the last 20 years is the prominence of a marketing information system guiding marketing decision-making and planning. In ...

Firms that successfully compete in today's ruthless business climate are naturally inclined to focus on customer needs. Because they are customer-focused, successful firms are also inherently more ...

Marketing intelligence includes the procedures and data sources used to obtain information from the business environment for decision making. This information can be external or internal. This data ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Digital marketing saw a surge in 2020, as digital channels were utilised in place of closed physical stores, due to lockdowns worldwide, and the importance of online presence is set to continue ...

NPD Intelect has launched its fourth online marketing information service this year, NPD Techworld. Rolling out Dec. 17, NPD Techworld will combine consumer electronics and IT market information ...

Opinions expressed by Entrepreneur contributors are their own. This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of ...

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