A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

The marketing plan is much more than an advertising plan. This plan identifies your customers, explains their needs and ascertains the product's benefits. The marketing plan also explains the details ...

Content marketing should be a strategic imperative for brands in 2013, but even the biggest marketing teams with the deepest pockets have trouble carving out the right content marketing plan. Using ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...