NBC's live airing alone topped 25 million viewers. By Kimberly Nordyke Managing Editor, Digital A record number of viewers tuned in for NBC’s coverage of the annual Macy’s Thanksgiving Day Parade on ...

With its elaborate floats and performances, the Macy's Thanksgiving Day Parade is an annual tradition. But how does that tradition actually happen? For the third year in a row, the "Countdown to the ...

The Macy’s Thanksgiving Day Parade was no turkey for NBC. In fact, the broadcaster’s 2025 airing of the annual event is poised to record its biggest combined audience ever. Per early Nielsen data, the ...

The 99th Macy’s Thanksgiving Day Parade was a massive hit for NBC on Thursday, November 27, with the annual event on track to set a record for its combined audience. According to Variety, citing ...

A hallmark of the Thanksgiving holiday, along with turkey and football, is the Macy's Thanksgiving Day Parade. The age-old tradition of gathering with family to watch as the floats and their guests ...

This year’s Macy’s Thanksgiving Day Parade has set an all-time viewership record across NBC and Peacock, delivering 34.3 million watchers for the biggest combined audience on record, per preliminary ...

2023 Macy's Thanksgiving Day Parade (Credit: James Devaney/Getty Images) The 2025 Macy’s Thanksgiving Day Parade scored another all-time viewership high for NBC and Peacock. After the annual parade ...

NBC News legend Al Roker got a surprise with a little birthday girl named Elliot when he awarded her a Golden Ticket to see the Rockettes in the Radio City Christmas Spectacular. Roker is a fixture at ...

A record number of viewers tuned in for NBC's coverage of the annual Macy's Thanksgiving Day Parade on Thursday. The network said Friday that 34.3 million viewers tuned in to coverage of the 99th ...