Soaps once brought in 75% of a TV network’s revenue, says author Elana Levine. “Soaps were a legitimate kind of pop culture sensation.” Without soaps, we wouldn’t have melodramas or reality shows.
Even though only four original soap operas remain on the air, our appetite for high drama has never been more insatiable. By Charlotte Druckman In late April, a sizzle reel comprising classic soap ...
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