Ten years ago, businesses had a limited digital presence, usually consisting of a website and a basic social media profile. Digital marketing wasn't seen as a necessity. Nowadays, having a website is ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...

As AI assistants like OpenAI’s ChatGPT, Google Gemini and Microsoft Copilot increasingly mediate the customer experience, brands must rebuild their mobile apps and websites to support their use, ...

Trends are shifting in the digital marketplace with mobile apps becoming increasingly in demand. One primary reason for this surge? I believe it's a lack of competition. While almost every medium- to ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...

Facebook on Tuesday announced new features for mobile app advertising on the social-media platform — including autoplay video for app ads. Starting this week, Facebook said, advertisers can buy mobile ...

Crumbl saw over 16,000 app downloads, 213% more than its original target, as a result of the cookie bakery chain’s first connected TV campaign, according to information shared with Marketing Dive. The ...

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns. Microsoft is alerting users that the Microsoft Advertising mobile app will ...