As noted in my most recent blogs, with the slew of recent false advertising claims filed in California federal court challenging the use of “All Natural” on food labeling, it was time for judges to ...

What does “natural” mean in the context of product advertising? Consumers see phrases like “natural,” “all natural,” and “100% natural” over and over again in modern marketing. The trouble is that ...

BOSTON — A number of recent lawsuits filed by plaintiffs allege that companies are falsely advertising their products as “all natural” or “100 percent” natural when they in fact contain synthetic ...

Two recent contrasting decisions in class action false advertising cases alleging misleading uses of the term “natural” for food products underscore the difficulty in predicting the likelihood of ...