To get through challenges such as the pandemic or the climate change, citizens must change their habits and behaviors. But how can this be achieved without resorting to coercive measures? The answer ...

This article was originally published on Data-Smart City Solutions. Nudging — using behaviorally-informed measures to influence behavior — has proven to be an effective tool in government for ...

News came last month that the Obama administration, following the lead of British Prime Minister David Cameron and his government’s so-called Nudge Unit, is recruiting behavioral scientists to help ...

Throughout the pandemic, many governments have had to rely on people doing the right thing to reduce the spread of the coronavirus — ranging from social distancing to handwashing. Many enlisted the ...

Sunstein’s work on behavioral economics found its ideal patron in President Obama, and not simply because the two men knew each other from their days teaching at the University of Chicago. For a ...

Imagine you’re driving along the highway, and see an electric sign saying “79 traffic deaths this year.” Would this make you less likely to crash your car shortly after seeing the sign? Perhaps you ...

In a meta-analysis of real-life experiments drawn from food science, nutrition, health economics, marketing and psychology, the authors find that behavioral nudges -- facilitating action rather than ...