Much of contemporary Silicon Valley was built on advertising dollars. That dependence made even the most powerful companies look at least somewhat vulnerable this week after reporting their latest ...

A “misleading” online advertisement for $35 Nike sneakers has been banned in Britain for failing to make clear that the product was actually targeted at children and therefore the offer didn’t ...

It was the second time in a year that a U.S. court found that the company had acted illegally to remain dominant. By David McCabe Reporting from Washington Google acted illegally to maintain a ...

New York-based Right Media was set to launch an automated online ad exchange Monday that would allow Web sites to auction off display ad space to the highest bidder, rather than having to go through ...

Gen Z and millennials are showing noticeably higher advertising receptivity, but that shouldn’t be correlated to brand trust, the researcher cautioned. Forrester’s latest assessment of online ...

Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

WMUR AND CONSUMER REPORTS ARE WATCHING YOUR MONEY. BEWARE OF BOGUS SALES ON YOUR SOCIAL MEDIA NEWS FEEDS. CONSUMER REPORTS REVEALS HOW TO SPOT THE FAKES SO YOUR REAL MONEY ISN’T WASTED. WAS THE GRINCH ...

Google has been found to have violated antitrust law, again. A federal judge on Thursday ruled Alphabet, Google’s parent company, illegally maintained a monopoly over online advertising technology ...

The following essay is reprinted with permission from The Conversation, an online publication covering the latest research. Each day, you leave digital traces of what you did, where you went, who you ...