Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

You’ve spent hours crafting the perfect email marketing campaign. So you feel pretty discouraged when most of your emails end up in spam folders next to emails about extending car warranties. That’s ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

In this episode of eSpeaks, Jennifer Margles, Director of Product Management at BMC Software, discusses the transition from traditional job scheduling to the era of the autonomous enterprise. eSpeaks’ ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...

In the age of TikTok and text messages, email marketing remains one of the most cost-effective ways for brands to engage with customers. But with every company on the planet fighting for space in each ...

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

For the people who keep saying email is dead, your inbox must be a lonely place to hang out. For most, though, it’s overrun with emails from brands trying to get your attention, whether you asked for ...

Sending personalized emails directly from Microsoft Excel using Power Automate can significantly enhance your communication efficiency and productivity. This comprehensive guide will walk you through ...