The online advertising market is projected to surge to USD 617.11 billion by 2033, up from USD 263.22 billion in 2024, ...

The programmatic advertising industry is experiencing a remarkable transformation, driven by the integration of artificial intelligence (AI), machine learning (ML), and data-driven strategies that ...

A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...

In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...

The end of the earnings season is always a good time to take a step back and see who shined (and who not so much). Let’s take a look at how advertising & marketing services stocks fared in Q2, ...

Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This ...

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

Retail media continues to ascend as one of digital marketing’s fastest-growing channels. The red-hot segment, which gathered its early momentum from on-site search and display advertising and the ...

Programmatic OOH gives you the agility to act fast, optimise, and make every impression count. Q4 is short but the opportunity is huge. Brands that activate their first-party data now and lean into ...

AIMarX, a global intelligent marketing platform under iFLYTEK, appeared at DMEXCO this year: AIMarX presented its AI-Driven digital marketing solutions in programmatic advertising, influencer ...

The programmatic ecosystem is far from secure, judging by a new study from Pixalate: The Programmatic Ad Seller Misrepresentation Report: Web Traffic. Of all ad traffic containing the SupplyChain ...