Sturgeon River guide honored for storm cleanup, winter tourism efforts

Jamie Jacklitch of Sturgeon River Paddle Sports recently received the inaugural individual Pure Award for his efforts to ...
mlive on MSN

Before ‘Pure,’ Michigan was called a haven, playground and empire of outdoor tourism

MICHIGAN — Before Michigan was marketed as “Pure” it was called a haven, a playground and an empire of tourism. Tourism ...
mlive on MSN

New Pure Michigan campaign shows off refreshing Great Lakes summer to Texans and New Yorkers

MICHIGAN — As New Yorkers pack subway cars, Texans sweat in sprawling heat and Ohioans dream of being Michiganders, their ...
Hosted on MSN

Pure Michigan generated $2.5B in visitor spending last year, inspiring 1.5M trips

LANSING, MI — The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...