An annual study on women in radio finds that the broadcast industry must do more to support women looking to rise to the ranks of management. The organization Mentoring and Inspiring Women in Radio ...
Recent research conducted by Radiocentre and Colourtext has revealed significant shortcomings in the typical short-term attribution models used to assess the impact of radio advertising on performance ...
Yet again, a nationwide study has found NFL diehards gravitate toward audio over TV, treating the pregame, postgame, and ...
Radio listeners in six U.S. cities—among them Rochester and Buffalo, N.Y., and Dallas-Fort Worth—are largely dissatisfied with the programming aired on local radio stations, according to a study at ...
The first major research study presented at Country Radio Seminar, which runs Feb. 28 through March 2 in Nashville, offered insight into the kind of behavioral research programmers will be tapping… By ...
Young people have fled terrestrial radio. The medium now brings in less revenue than streaming platforms. People purchase smart speakers to listen to “better music.” So, will radio go the way of the ...
From tiny carrier-current frequencies whose main mission is teaching the basics of radio to FM powerhouses that compete with commercial, corporate-owned signals, people are paying… By Gary Trust ...
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