CLERMONT — “Sports candy” is yummy — and nutritious. The uninitiated might ask “what the heck is that?” But ask the younger set and you’ll get a quick answer. “Fruits and vegetables,” said a youngster ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

It really shouldn’t work: a 41-year-old Icelander in a blue spandex unitard, with a waxed Dali mustache, floppy cap, and goggles, doing one-handed push-ups, high kicks, and backflips to convince kids ...

Add articles to your saved list and come back to them any time. A cheesy superhero armed with apples leads the fight against childhood obesity. PICTURE A GROWN man of dynamic, northern-hemisphere ...

Simply sign up to the Life & Arts myFT Digest -- delivered directly to your inbox. Most people wouldn’t even recognise Magnús Scheving although he’s a very successful global entrepreneur and (possibly ...

The show, which features fitness-mad character Sportacus, and promotes a healthy lifestyle in more than 100 countries, hangs in the balance over legal action being taken by bondholders to retrieve £15 ...

The partnership will leverage LazyTown characters, including its star Sportacus, to encourage children between the ages of two and five to become more active and eat healthier meals. The initiative ...

It can’t be easy to have a world-famous father. But spare a thought for Kristofer Scheving – his dad spends most of his time jumping around in skin-tight blue Lycra. And it doesn’t stop there for the ...

Ministers want to use the BBC children’s programme Lazytown to help tackle obesity. They hope the show – which sees the athletic superhero Sportacus persuade kids to stop playing video games and be ...

Children's superhero Sportacus has blasted David Cameron for trying to claim he was a Tory. Conservatives this week boasted they had recruited the somersaulting, back-flipping, vegetable-eating star ...