Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at ...

Roger Cheng (he/him/his) was the executive editor in charge of CNET News, managing everything from daily breaking news to in-depth investigative packages. Prior to this, he was on the ...

Add Yahoo as a preferred source to see more of our stories on Google. We asked veteran retail consultant Brian Laney what makes the perfect fitting room. Here’s what he had to say. We asked veteran ...

Fitting rooms are like the eye of a hurricane, where you would expect peace and tranquility. Just you, your selected outfits, and the anticipation of seeing them on yourself. Here are 15 stories where ...

J.C. Penney‘s new Texas concept store brings its experiential focus into the fitting rooms, too. Marking a “comprehensive foundational and transformational” update to how JCP approaches the store ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Shopping for clothing used to be a satisfying, carefree pastime. But the pandemic halted the act of shopping as we know it. Retail store owners have unique obstacles to overcome. Small, enclosed areas ...

Reporter's Notebook is Retail Dive's ongoing series in which reporters and editors visit the retail industry's brick-and-mortar locations to gain on-the-ground insight into retail trends. If you can ...

Brandy Melville has reportedly closed its fitting rooms, joining a growing list that includes Sainsbury’s, Tesco, and Goodwill. Critics fear it will increase returns — and waste.

“I’ve never seen a brand that likes their customers less.” ...