Mark Ballas shares what fans can expect from SVEDKA’s bold, AI-powered Super Bowl ad and how one creator could win $10K and a ...

Hellmann’s Mayonnaise will return to the Super Bowl for a sixth consecutive year with a 30-second spot handled by agency VML.

Ahead of the Super Bowl commercial rush in February, USA TODAY Ad Meter is keeping fans updated on who's in and who's out.

The German manufacturer is returning to the Super Bowl in 2026, running a national ad for the second consecutive year.

"A large majority of viewers are very attuned to Super Bowl ads. They want the ads to be funny, prefer to see ads for the ...

A new taste is coming to Super Bowl viewers who have long been accustomed to watching ads for soda, candy, pizza, chips and ...

An American F1 team showing off its car during the Super Bowl? I can already see the Europeans rolling their eyes.

The Philadelphia Eagles weren’t the only ones that had a great Super Bowl. USA Today’s 37th annual Ad Meter ranked the best commercials from the big game, in which the Eagles thumped the Kansas City ...

Cadillac’s new Formula 1 team plans to debut the livery of its new car during a Super Bowl TV spot next year, in a major ...

Here's a look at the best Super Bowl ads from past years. — -- The Super Bowl is a high-stakes affair for advertisers, with the cost of a 30-second commercial topping $4.5 million this year. But ...