Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user ...

You may want your offline TV to keep LAN access so you can still use some smart TV features, like phone mirroring or ...

Pinterest will acquire CTV ad platform tvScientific to extend its intent-driven advertising products into streaming video and ...

Interestingly, despite the autumn’s upward trend, November’s haul is the first in 2025 that doesn’t outweigh the ...

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...

Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...

LG Ad Solutions in partnering with iSpot released a study called "The Efficiency Curve". Among the takeaways is a TV ad strategy using more CTV wand less linear TV will lead to better ad campaign ...

Pharma advertisers have kicked off 2025 with a bang, with the top 10 spenders throwing almost 30% more money behind their TV commercials in the first quarter compared to the same period a year ago.

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ban prescription drug advertisements on television, a sharp contrast to the ...

Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of ...