Simply put: when teens align with an admired “twin” they feel less fragile and insecure. So, just as the mother in the example above is mirroring her baby’s emotional development by encouraging, ...

A main component of the “Sephora tween” trend is that these kids aren’t just interested in skin care products; they are tapped into viral trends and are getting enticed by products being promoted by ...

Teen "Get Ready With Me" videos trend on social media, but in real life, they can disrupt barriers, cause irritation, and even trigger allergic reactions. If you’ve spent any time scrolling through ...

“I can’t wear THAT!” can refer to anything—from vintage Chanel to last year’s potato sack—but the words and underlying sentiment have special significance when they are uttered by a teen girl. Girls ...