BANGKOK] Luxury hotels across Thailand’s Samui island are riding a wave of soaring bookings and skyrocketing room rates, thanks to the so-called “White Lotus” effect. Read more at The Business Times.

Minor International Pcl, whose hotels in Thailand feature in the hit series White Lotus, plans to expand in the US to cash in on the newfound global fame that’s seen room bookings skyrocket since the show began airing last month.

Before shots are fired and a face-down body floats by a glassy pavilion in the opening scene of Season 3 of HBO’s “The White Lotus,” your first question was probably: Where is this nirvana and can