In his book "The Paradox of Choice," Barry Schwartz describes this way of thinking as "maximising." "Maximizers treat relationships like clothing," he writes. "I expect to try a lot on before ...

This is known as the “paradox of choice,” a concept introduced by psychologist Barry Schwartz. While having many options might seem reasonable, it can actually make shopping harder for ...

Psychologist Barry Schwartz, author of 'The Paradox of Choice', once counted the number of salad... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case ...