OAKLAND, Calif.--(BUSINESS WIRE)--Just three days after launch, e.l.f. Cosmetics celebrated its second viral hashtag challenge that surpassed one billion views on TikTok, this time with #elfMagicAct.

Experts say the trend, which involves going up and down makeshift milk crate pyramids, is dangerous. TikTok says it "prohibits content that promotes or glorifies dangerous acts." See more stories on ...

If you grew up in any type of ‘hood in America, you know there are a few words (and phrases) that will immediately lead to some furniture moving. From jabs about someone’s mama to airing dirty laundry ...

A heartwarming TikTok video of a mother and son flawlessly doing a trending dance challenge captivated Mzansi The cute duo’s coordinated moves and bond beautifully showcase the vibe of the popular ...

Dwayne Johnson joked that Kevin Hart "busted my eardrum" after he slapped him with a tortilla to promote new movie "DC League of Super-Pets." ...

A new TikTok prank is putting toddlers to the ultimate test—one cookie at a time. The challenge, which gained traction in March 2025, has parents secretly recording their kids' reactions when ...