Robert Irwin’s tourism campaign delivers 374 million views for Australia

Robert Irwin is proving to be Tourism Australia’s most successful ambassador since Paul Hogan with the latest version of its ...

Australia’s tourism CMO on travel trends and how it’s tapping into Robert Irwin’s rising fame

Tourism Australia CMO Susan Coghill joins the Marketer's Brief podcast to discuss fierce tourism competition, AI in travel planning and what she learned years ago working at TBWA on Apple.
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Steve Irwin's son Robert announced as new face of Tourism Australia

Robert Irwin is the new face of the latest Tourism Australia campaign. Irwin will join several other celebrities bringing tourists Down Under, in adverts set to screen in the US. British chef Nigella ...
Travel Weekly

Tourism Australia encouraged by a strong July

Tourism Australia has launched the second chapter of its "Come and Say G'day" campaign. Photo Credit: Mira Horwitz TORRANCE, Calif. -- U.S. visitation to Australia was flat from July 2024 to June of ...
TravelPulse

Tourism Australia VP Talks Second Chapter of ‘Come and Say G’day’ Campaign

Australia is ready to welcome U.S. travelers to the Land Down Under in a big way. Tourism Australia’s Vice President, The Americas and New Zealand, Chris Allison, sat down to talk about the launch of ...