OK, this is the one time when bunny ears are perfectly acceptable in photos. In the search for a new mascot, Trix is hosting a casting call and asking owners of photogenic pets with bunny ears (real ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

To be clear, the original mascot isn't getting replaced; General Mills just wants to celebrate the fact that they are getting rid of all artificial colors and flavors in exchange for real ingredients.

Following a nationwide search, General Mills has named the winning honorary #RealTrixRabbit. A Houston-based bunny named Cinnabun won over more than 7,500 entries for the chance to win the spot on ...

Trix — a cereal which consists of unnaturally bright colored spheres — is going all natural, from its ingredients to its mascot. General Mills announced in June that it will rid its cereal of all ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

Trix cereal is made of colorful pieces of corn puffs. Manufactured by General Mills, Trix has been around since the mid-1950s. Although Trix’s iconic rabbit mascot has morphed in appearance over the ...

You’d Be Smart to Buy the Technivorm Moccamaster Before Prime Day Ends The coffee brewer that’s favored by pros is both premium and simple to use.

Trix may be for kids, but the search is on for a real Trix rabbit. As a way to celebrate its efforts to remove artifical favors and colors from all of its cereal, Golden Valley-based General Mills is ...