Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between ...

Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to the ...

Solutions by Text (SBT) today announced the integration of its FinText(TM) platform and compliant-first messaging capabilities with Salesforce Marketing Cloud (SFMC). This integration allows ...

Salesforce continues to set great store by generative AI. On Sunday, at the National Retail Federation conference in New York City, Salesforce teased new retail-focused tools that run on its Einstein ...

Conversica, a provider of artificial intelligence-powered conversation automation solutions, partnered with Salesforce to integrate its generative AI-driven conversational platform with Salesforce ...

HubSpot and Salesforce are popular customer relationship management (CRM) platforms supporting businesses of all sizes. If you’re on the hunt for a CRM, you may be considering one of these two major ...

ChatGPT celebrated its first birthday on Nov. 30 and, after a meteoric launch, B2B marketers are experimenting with and implementing the technology to automate the more mundane aspects of their daily ...

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

TikTok unveiled a new lead generation integration for Salesforce Marketing Cloud, which introduces a no-code solution to help TikTok advertisers transfer their leads directly to Salesforce Marketing ...

Solutions by Text has introduced a native, compliance focused omnichannel messaging integration for Salesforce Marketing ...

FOSTER CITY, Calif.--(BUSINESS WIRE)--Conversica, Inc., the leading provider of AI-powered conversation automation solutions for enterprise revenue teams, today announced a partnership with Salesforce ...