After securing many big deals to help it sell a wide array of programmatic ads against top video, Amazon is now working to do ...

Programmatic and other digital ads rely on emotional depth to resonate with audiences, drive engagement and increase ...

ONE SSP is backed by a consortium of leading television broadcasters and industry professionals, united in shaping the future ...

Programmatic advertising is, for the first time, neck and neck with the stock market.

Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across ...

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how ...

The advertising stack is bloated because there are too many hands reaching for a piece of the pie. But as we add systemic measurement into the mix, the economics of programmatic begin to collapse.

Catherine Beattie shares her journey to Director of Programmatic at WeatherBug and offers advice for women in mobile advertising.

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

The e4m Real-Time Programmatic Advertising Awards celebrate excellence and innovation in the programmatic ecosystem. These ...

As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Amazon is getting serious about streaming audio. Or, to be more specific, it’s getting Sirius. On Tuesday, Amazon DSP ...