Ask a room full of business leaders, marketers and entrepreneurs to define the difference between advertising and marketing, and there’s a pretty good chance you’ll hear a wide array of answers—and ...

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

Registration is now open! What is Ad Meter? USA TODAY created Ad Meter in 1989 to gauge consumers' ...

Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over $4 billion having been invested by 931 first ...