TikTok and YouTube are reinventing sports viewership. Broadcasters are taking note

Leagues, teams and media networks are increasingly meeting younger fans on social media as platforms like TikTok, Roblox and ...
The New York Times

YouTube TV to launch a new sports package next year

YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...
The New York Times

YouTube TV launching lower-cost sports-only package of channels

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...
Lifehacker

YouTube TV Will Soon Offer a Cheaper, Sports-Only Plan

Good news for anyone who only watches live TV for sports—or anyone who doesn't watch sports at all. February 9, 2026 Add as a preferred source on Google Add as a preferred source on Google YouTube TV ...
Deadline.com

YouTube TV Skinny Bundle Pricing & Details Revealed: Here’s The Full Sports Channel Lineup

YouTube TV has announced pricing and other details about its lineup of slimmed-down bundles organized around specific programming like sports, news and entertainment. The sports-focused package, one ...