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Meghan Markle Renames Her Brand 'American Riviera Orchard'

Meghan Markle Says American Riviera Orchard Is Now Going to Be “As Ever” in a Brand Reboot Video

The duchess also announced that Netflix, which will soon stream With Love, Meghan, is going to be her “business partner” in As Ever.

LA Times on MSN · 4d

Meghan Markle rebrands newest venture: So long, American Riviera Orchard. Hello, As Ever?

Meghan Markle unveils As Ever, the newest name for her lifestyle business, which she intends to launch in tandem with her upcoming Netflix series.

Jezebel · 3d

Meghan Markle Ditches American Riviera Orchard (But Is Keeping Her Jams!)

"I've been waiting for a moment to share a name that I secured in 2022 and this is the moment," Markle said in an Instagram video about her rebranded lifestyle line. "And it's called As Ever." Whew. OK!

21h

Meghan Markle’s As Ever Logo Problems Are a Little More Nuanced Than Armchair Experts Make It Sound

After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...

2don MSN

Meghan Markle's Personal Instagram Hits Major Milestone Weeks After Launch

Meghan Markle's Instagram account @meghan reached a follower milestone in the weeks since launching at the start of 2025. All about the page's accomplishment.

Us Weekly3d

Clothing Company Called As Ever Reacts to ‘Concern’ After Meghan Markle’s Lifestyle Company Rebrand

A small clothing company called As Ever has addressed Meghan Markle ’s decision to use the same name for her lifestyle brand.

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Meghan Markle Renames Her Brand 'American Riviera Orchard'

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