Valve isn't interested in advertising on Steam, rep assures. News. By Shaun Prescott published 16 October 2015 When you purchase through links on our site, we may earn an affiliate commission.

Supported Advertising on Steam. Despite their strong stance on video games using paid advertising as a business model, there are certain kinds of advertising that Valve does allow.

Valve has introduced new guidelines to their Steamworks documentation, very clearly outlining a no-tolerance stance on in-game advertising.

Software publisher Valve and in-game advertising firm IGA Worldwide have reached an amicable agreement in the dispute over fast food adverts placed in online game Counter Strike by the Engage In ...

Valve co-founder Gabe Newell says that the recent launch of in-game advertising plans for Counter-Strike is part of an effort to ease the distribution of smaller games.

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. As noted by GamingonLinux and SteamDB, this policy has been in place for five ...

Valve is expecting Left 4 Dead 2 to be its fastest-selling in the company's history, launching a $25 million advertising campaign to make sure that happens. Gaming Reviews, News, Tips and More. Home ...

In-game advertising is nothing new and more and more developers are jumping on the bandwagon to create some extra revenue, including Valve Software, creators of the Half Life 2 series.

Valve are now investigating The War Z's Steam forum following ... news that The War Z's Steam store page contained inaccurate claims about non-existent features amounting to false advertising.

Valve marketing vice president Doug Lombardi told MCV this week that the studio is going it alone when it comes to marketing Portal 2, the highly anticipated sequel to their puzzle-platformer Portal.