Meet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.

ThinkAnalytics, a global provider of AI-powered data analytics for TV and streaming, today named James Shears senior vice ...

Lamar Advertising made headlines last August, when filings revealed that Berkshire Hathaway had invested $141.9 million in the company. Last quarter, it bought another 32,603 shares. What might ...

Big data and AI are enabling perhaps complete optimization of ad delivery. But in doing so, is it impacting the ultimate ...

A new report from WPP Media says global ad revenue will reach $1.14 trillion this year.

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

Producing an end-of-year advertising campaign (or, specifically Christmas advertising campaigns, as related to this part of ...

Greg Callaham Graphic Design, a Chattanooga advertising design firm, recently announced it has earned five American Graphic Design Awards in national recognition for creative excellence. The awards ...

Snapchat, WhatsApp, YouTube, and Instagram are running high-profile campaigns—ranging from brand films and creator spotlights ...

Key Takeaways A recent NAD decision underscores that advertising compounded drugs in a way that implies they share the benefits of FDA-approved medications will likely be deemed deceptive by ...

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