mlive

‘It’s a love letter to our state.’ May designated Pure Michigan month

Gov. Gretchen Whitmer proclaimed Pure Michigan month in celebration of the beloved brand turning 20 this year.

Whitmer declares May 2026 Pure Michigan Month

May 2026 has officially been declared Pure Michigan Month by Governor Gretchen Whitmer. “We recognize the iconic Pure ...
MLive

Pure Michigan generated $2.5B in visitor spending last year, inspiring 1.5M trips

LANSING, MI -- The beauty shots of Michigan’s lakes, sand dunes, and bustling downtowns inspired more than 1.5 million vacations last year, according to a new Pure Michigan report. The 2025 report ...
Grand Haven Tribune

May is 'Pure Michigan Month' to commemorate campaign’s 20th anniversary

Gov. Gretchen Whitmer has designated May as Pure Michigan Month. The designation marks the 20th anniversary of the campaign, ...