For anyone wondering what SAP AG is up to these days in digital marketing, an answer was provided at the Adobe Summit in Salt Lake City. SAP has a global partnership with Adobe to resell the latter’s ...

In June, 2014 SAP AG (SAP) acquired SeeWhy, a company that provides cloud-based behavioral target-marketing solutions. Through its patent Core platform, SeeWhy analyzes the customer’s behavior to ...

SAP bulked up its marketing cloud Tuesday with the announcement that the German enterprise software giant plans to acquire Boston-based behavioral marketing provider SeeWhy. Using data based on ...

SDL, which provides content management, translation and digital experience technology, this week announced a partnership with Alibaba Cloud, the cloud computing arm of Alibaba Group. The aim is to to ...

Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud.

The following content is from an older version of this website, and may not display correctly. SAP and IBM began working together in 1999. On a quarterly basis, research management and key researchers ...