This is the process of using colour theory, typography, fonts, imagery, layout, sketching. It’s a discipline that involves creating visual contents to convey a specific message or target a specific ...

Things I learned about personas, new methods and the UXPA community while attending my first UX conference in San Diego, CA. Press enter or click to view image in full size Last month, I had the ...

My first UX design job was at a SaaS startup. As in many startups, the main challenge was finding product-market fit, and as in many startups, the strategy was to ask companies with deep pockets what ...

In the rapidly changing world of digital communication, having a blog that is visually appealing and highly functional is crucial. This is even more important as our interactions and communications ...

The writing’s been on the wall for a while: For better or worse, Generative AI is here to stay. Over 100 million people use ChatGPT every week. (Marr, n.d.) And now that OpenAI has successfully ...

Differentiation is an old artifact from the advertising age. Where if a company had nothing unique to offer their ads had to be the difference maker. For an organization to go after an already ...

User experience (UX) design is all about creating products that meet the needs and expectations of your target audience. But to truly design for your users, you need to understand their psychology — ...

Cut to: September 2023 I took a small trip to the beach town of Gokarna in Karnataka last month with a group of close friends to unwind and relax by the shore. We were at lunch, and I noticed someone ...

Press enter or click to view image in full size In a search for UX roles, 66 out of the 10,381 posted were for Junior positions. I understood finding a new job in UX would be the most challenging ...

Good UX design is intuitive, reduces cognitive load and facilitates decision-making, while a bad UX design is overwhelming, confusing and leads to decision paralysis. VUI Designer for Alexa @Amazon ...

There’s lots to read on UX design and content design, and they often seem to be categorised and separated in this way. But is this separation needed? (It’s worth noting I’ll be writing in general ...

FWA moves with the times and prides itself on pushing the internet generation forward. FWA do this by showcasing the most progressive and forward thinking projects, created by individuals; agencies; ...