Rogers rebalances its media strategy, traditional channels lose ground, and a Canadian-owned social platform looks to ...

Sportsnet to air seven-episode original Blue Jays series As the Toronto Blue Jays celebrate their 50th season, Sportsnet is ...

The latest AdEase ranking shows a broader range of advertisers shaping activity, as health, personal care and CPG brands join ...

Ferrero Canada has entered the sports marketing arena with the signing of its first-ever multi-brand national sports partnership with Canada Soccer. Extending through 2028, the Ferrero investment ...

The insurer found a way to join the conversation without competing in the crowded market for major event advertising.

The adtech company is launching its first connected TV campaign to position itself as a trusted partner for marketers ...

From connected TVs to tablets, computers and game consoles, Canadian kids are using technology on their own – even pre-schoolers. The latest MTM Jr. report, “I Can Do This,” found that 70% of children ...

The broadcaster says a nationwide review of its audio business found declining audience and revenue trends, prompting changes ...

The brand is using OOH, social, influencers and limited-edition packaging to build fan engagement around Canada’s first WNBA ...

The solution brings together customer insights, targeting and measurement as brands seek clearer links between media activity ...

The assignment would move the brand from WPP's EssenceMediacom to PHD, adding another major client to the network following ...

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