Sadly, it does not show you clicks, so you still have no idea what your click-through rate is from AI search results.

This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI ...

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness ...

Meriem Nacer is a senior paid media specialist with 15 years’ experience and the founder of 4M Digital, a consultancy ...

OpenAI’s high-priced ChatGPT ads promise premium visibility inside AI conversations, despite limited performance data in ...

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Google Ads’ new Experiment Center gives advertisers a single hub to test strategies and measure impact before scaling.

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

Ten agencies explain how they retooled SEO, metrics, and client strategy as AI answers cut clicks, shorten journeys, and ...