The annual list features trending toys across categories, price points, fandoms, and play patterns for the holiday season.

The Rizzler has conquered TikTok. Now, he’s heading for the toy aisle, thanks to a new licensing partnership with Bonkers ...

Designed by 11-year-old fashion designer Brooke Sumpter, this collection features four fashionable apparel for 18-inch ...

Harlem’s Fashion Row and Mattel's new collection was designed by Brooke Sumpter, the 11-year-old Founder of Brooke LauRen ...

McFarlane Toys appoints Joshua Izzo as its new president. The industry leader will bring 30 years of experience to the role.

Ocarina of Time, which arrives exclusively for Nintendo Switch 2 Nov. 5 with completely overhauled visuals, fully voiced ...

BBC Studios is bringing Bluey beyond the screen with a global campaign encouraging families to turn everyday life into an ...

With a global portfolio spanning toys, stationery, accessories, and licensing, the U.K.’s “Consumer Product Playhouse” is ...

SEGA’s Sonic the Hedgehog was an instant hit, delivering an electrifying spark at retail. According to industry veteran Tom ...

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To celebrate National Teddy Bear Day, Build-A-Bear is launching a fundraiser for Build-A-Bear Foundation. The fundraiser ...

Goliath recently introduced Sanrio characters to Suite Spaces, its collectible product line of miniature room systems that ...