TikTok comments can now include polls and videos; vertical video app Shortical introduces AI ads; and Meta's upcoming ...

Dive into AdExchanger's The Trade Desk Kokai coverage for the latest updates, expert opinions, and analysis shaping the ...

OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

Dive into AdExchanger's Rajeev Nair coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

The company, which helps advertisers pick the right tech partners, is also launching an accelerator program to help tech ...

A lawsuit filed by the FTC and 22 state attorneys general on Monday accuses Amazon of making advertisers pay more than ...

Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly. In a short preview filing released on Wednesday, US ...

Some holdcos will pay AI costs in exchange for principal inventory commitments; Google will require Ads API customers to have passkeys; and microdramas struggle with the ethics of AI likenesses.

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes ...

ChatGPT, Reddit and Roblox are big enough to be subject to the EU's DSA. And: The world considers social media bans for users ...

OpenX CTO Joel Meyer, who was named Prebid's new chairman, previews the org's next phase and helping publishers navigate ...