Zoff wants consumers to look beyond price when buying spices. Akash Agrawalla, Co-Founder, Zoff Foods, explains why knowing ...

As part of the continued collaboration, Harmanpreet Kaur will feature across CREX's digital campaigns, fan engagement ...

Piyush will focus on strengthening the brand portfolio, accelerating business performance across retail and emerging channels ...

Tommy Hilfiger, part of PVH Corp., has appointed actor Vedang Raina as its India brand ambassador for watches. Raina will ...

The station will be branded as ‘Ai+ NOVA Smartphone Rajouri Garden Metro Station’, with branding across entry gates and ...

BMW India has announced actor Ranveer Singh as its Brand Voice. The association brings together Singh and the luxury ...

Sharma joins the spirits company after nearly five years at Bimbo Bakeries India, where he served as senior director and head of sales.

In partnership with WPP Media, the QSR chain is taking its Rs 99 Chicken Krisper Meal to ChatGPT, becoming the first in its ...

As EV adoption rises across India, two-wheeler brands are putting less emphasis on speed and style and instead designing ...

True brand impact lies in creating moments of joy, connection, and togetherness that people will cherish long after the ...

Rejin Surendran has joined Britannia Industries as chief digital & information officer. He announced the move in a LinkedIn post, stating: "I am happy to announce that I am starting a new position as ...

Horlicks Protein is targeting a category with just 3% penetration. Rajneet Kohli, Executive Director, Foods, HUL, explains ...