As app discovery expands to AI search tools like ChatGPT, one question is becoming harder for marketers to ignore: is their app being recommended at all? In a recent AppTweak poll, 41% of app ...

Aampe, in partnership with Business of Apps, is hosting an online session on May 6th examining one of the more consequential shifts underway in app growth: agentic AI and what it actually means for ...

App growth has never been more expensive and more fragile. User acquisition costs are rising, performance channels are saturated, and privacy changes have made targeting less precise. At the same time ...

The mobile app market continues to grow with thousands of new apps launched every year, but those at the very peak of the market have not shifted much over the last half decade. At the very top, the ...

Character.ai is one of the many AI chatbots to explode in popularity, as the success of ChatGPT has led millions of people to find alternative chatbots offering different experiences. In ...

Copilot is the brand name for all of Microsoft’s generative chatbot services, which includes its search engine, coding assistant and chatbot. It used OpenAI’s ChatGPT model as the engine for the ...

For years, TV sat outside the marketing playbook for most mobile app marketers, written off as “too expensive”, “too difficult to measure”, and “built for awareness” rather than installs. But that ...

When Apple launched GarageBand, it promised a full band in your pocket. Suno has taken that a step further with the help of generative artificial intelligence, giving anyone access to an entire ...

ChatGPT was the chatbot that kickstarted the generative AI revolution, which has been responsible for the huge surge in data centre spend, graphics and memory chip purchases, and AI startup launches.

The hunt for the next evolution of the search engine has been ongoing for over a decade, but nothing has been able to even nudge Google’s dominance. The latest attempt and by far the most conceivable ...

User acquisition agencies can make app growth a whole lot easier when trying to navigate the crowded mobile app market. They know all the tricks to boost the visibility of mobile apps and attract the ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...