Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

ZUS Coffee Singapore turned caffeine into a club beat last weekend with its first-ever “coffee rave” event, "Drip & drop", ...

Accenture’s latest Pulse of Change survey has revealed APAC business leaders’ strong confidence in AI - and a widening gap in ...

Amazon is turning its customer reviews into theatre this holiday season, enlisting Benedict Cumberbatch to perform real ...

Audi has unveiled its new Formula 1 identity through the "Audi R26 Concept", positioning the global motorsport platform as ...

As 2026 approaches, agencies across Asia are reimagining how they operate, strategise, and tell stories in an AI-first ...

Wicked mania officially landed in Singapore yesterday, and the island didn’t waste a second rolling out its most dramatic ...

StarHub has rolled out a new brand platform titled “We got you”, created with TBWA\Singapore, as it launches its 5G ...

Wisma Atria has teamed up with Barbie for the first time this Christmas, rolling out a creative-led campaign titled “Upon ...

Using the latest innovations in AI and AR technologies, leading smart glasses manufacturers Xiaomi and Meizu will implement ...

As artificial intelligence continues to reshape business, marketers are asking a critical question: how can design and ...

Luckin Coffee Singapore is stirring up nostalgia with its latest collaboration featuring the iconic cartoon duo Tom and Jerry ...