The most popular days and times that brands post content to various marketing channels aren't necessarily the most effective, according to a series of reports from TrackMaven. Key findings from the ...

CMOs face pressure to adopt AI but lack clarity on where to start. Learn three practical lessons on restructuring teams, ...

Global ad spend is on course to grow 10.5% this year—as well as 7.2% in 2025 and 7% in 2026—according to recent research from WARC. The report was based on WARC’s dataset of advertising and media ...

Some 90% of workers say they're interested in using AI for creative tasks, with 45% saying they're very or extremely ...

Catch up on select AI news and developments from the past week or so: OpenAI launches ChatGPT agent to automate real-world tasks. OpenAI has released ChatGPT agent, a new tool that combines ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, August 21. Stay in the know.

Nearly half (47%) of B2B salespeople say they've seen an increase in the number of qualified opportunities in the pipeline in ...

Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but ...

Internt fax service provider MyFax wanted to tap into the power of word-of-mouth referrals by improving the customer experience and maintaining highly personalized customer interactions. But as an ...

How do you know you've created a great piece of content? Pageviews? Social shares? A thumbs up from stakeholders? Those are all strong indicating metrics; but deep down, we all wish our content ...

GTM and ABX expert Stephanie McArthur shares strategies for account-based advertising, buying group targeting, channel ...

Think you're a Marketing Whiz? Everyone thinks they're a whiz at marketing. You love to critique Super Bowl commercials, you've put up a web site with cool graphics, you know how to judge a good ...