Suraj Nedungadi of YAAP explores why brands must move beyond virality and build cultural relevance through value exchange, ...

As dating app installs decline but engagement deepens, Riya Sawant explains why Aisle is prioritising intent, trust and ...

WRM Mustangs claimed the winner's trophy of the Agency Premier League Season 3 cricket tournament as 60 teams played 105 matches across three days.

In her essay, Hitzig said early ads may follow rules, but warned long-term incentives of an ad-based model could pressure OpenAI to weaken its principles.

In his new role, Das will oversee global ad sales across digital, CTV and branded content, and lead strategic alliances and intellectual property development.

Singh brings over two decades of marketing leadership experience and will oversee global brand management and pipeline development in his new role.

The AI agents analyse unified data, automate processes and deliver predictive insights, while customers can also build and manage agents via AI Agent Studio.

The tool supports intent-led content and improves visibility in AI-powered search, with the subscription including both ...

Suri has been with Hyundai for over a decade, where he most recently served as Head - Media Strategy & Planning (Mass & ...

This year’s ads mixed exaggerated humour and celebrity cameos and competitive jabs, while also highlighting warmth, community, personal care and other themes.

Day 2 of Social Samosa’s APL featured competitive cricket matches in Mumbai, with agencies playing 41 games and continuing ...

The agency’s mandate includes brand strategy, positioning, visual identity, packaging, creative direction, kiosk design, ...