Jack Daniels is worried. American wine and beer brands are being pulled from shelves as a ‘Buy Canadian’ sentiment grows.
Moosehead Breweries said it's now selling the "Presidential Pack," of 1,461 cans of its Canadian Lagers, one for every day of Trump's remaining term.
Canada accounts for only 1% of Jack Daniel's total sales, so Whiting said in an earnings call that the company can survive the hit.
Forman, the company behind Jack Daniel's, has denounced the Canadian retaliation, calling it "worse than tariffs" and "disproportionate" to the US levies.