F1 fans had their first peak at Cadillac's inaugural livery during the fourth quarter of Sunday's Super Bowl LX, just moments ...

Fishers-based Cadillac F1, Formula 1's newest team, revealed its 2026 livery in a commercial during Super Bowl LX.

Moments ago during a commercial break in the middle of Super Bowl LX between the New England Patriots and the Seattle Seahawks, Cadillac unveiled their challenger for the 2026 season: Shortly after ...

GM's Cadillac F1 Team spot quickly led to a $1.5 million lawsuit within 24 hours of the commercial’s airing, alleging breach of contract and fraud.

Given Cadillac spent around $7 million-8 million to reveal its first F1 livery during Super Bowl LX — along with a joint reveal of the color scheme on a show car positioned in New York’s Times Square ...

GM's commercial cost the company about $20 million, and attracted a lawsuit from Hollywood director Michael Bay.