The Agathidium vaderi, also known as the Darth Vader beetle, and its namesake. The new president at State University College of Environmental Science and Forestry knows a thing or two about ...

Like a lot of Super Bowl ads, the VW ad featuring a tiny Darth Vader attempting to levitate a VW Passat is funny, memorable -- and probably won't move the needle in terms of sales. But that's OK.

In his mind, VW will drop the Darth Vader's helmet look of the current New Beetle sometime between now and mid-century, going instead for the tipped-over-cylinder look.

How in the world does an ad agency, even one packed with creative thinkers like Deutsch, L.A., surpass the pint-sized Darth Vader-draped glory that was “The Force”? That completely charming ...

Germany's automotive brand for the people debuted two commercials during last year's game, but we bet you only remember the one with the mini Darth Vader. Called "The Force," that spot was ...

On YouTube, where viewers vote with their clicks, the Beetle ad also drew a crowd, about 1.1 million by Saturday, but not nearly the throngs viewing the Darth Vader ad.

In 2011, on the Wednesday before the Super Bowl, a new Volkswagen commercial popped up on YouTube. “The Force” featured a kid ambling about his house dressed as Star Wars’ Darth Vader while ...

What do Beyonce, Hitler, David Attenborough, Darth Vader and GoldenPalace.com all have in common? They all have species named after them. In the case of Beyonce it is an Australian horse fly whose ...

In the final few seconds of the commercial, Volkswagen once again draws upon the "Star Wars" franchise to show intergalactic characters, including Darth Vader, watching the ad in a bar. It's a ...

What do George W. Bush, Roy Orbison and Darth Vader have in common? All three have had new beetle species named after them. Naming species after celebrities is one seriously effective way for ...

Another Super Bowl is waiting in the wings with all its advertising so it’s a good time to recall one of the commercial winners of last season’s pro football finale: VW’s pint-sized Darth Vader.

The Guardian brings us the story of a truly awesome funeral held for one Halloween enthusiast in the United Kingdom in which mourners dress up as Darth Vader, Beetlejuice, the Tasmanian Devil and ...