"Audiences wanted to touch grass again and build relationships with brands in a more realistic way and not just get hammered ...

Canadian retail marketing in Q2 2026 was distinctly shaped by major events like the FIFA World Cup, which concentrated ...

Recent research by Cvent finds that marketers believe their events build trust in the marketplace—but measuring business ...

The 2026 World Cup is no longer just advertising stage: it has become an opportunity for a month-long commercial event, with ...

Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for ...

AbbVie’s Allergan Aesthetics, looking to open doors for the next generation of female leaders, welcomed a cohort of young ...

Live updates on Polymarket marketing investigations, Kalshi developments, and Meta's prediction market plans throughout the ...

AXS, a trusted leader in advanced ticketing and live event technology, today announced the appointment of Sweta Patel as ...

For decades, leadership teams have argued over who owns the brand: the chief marketing officer or the chief communications ...

Every time a major cultural event rolls around, brands start circling. The emails go out. The decks get made. Someone inevitably starts talking about “owning the conversation.” Yet I keep paying ...

A new report indicates that those inside WWE are concerned with the secrecy surrounding Sami Zayn's world title win.

Marketers want to get back to in-person gatherings, and Vendelux, a live events information platform, just raised $50 million ...