Looking back on the Nike EYBL sessions in Las Vegas, the stage is set for several major storylines at Peach Jam this week.

Chevrolet's bow tie emblem has remained the iconic gold shade for many years, but newer Chevrolet models are adopting the ...

Jersey patches in college football have arrived. BYU is the latest program to announce a partnership, doing so with ...

Some companies advised players to cover its logo with league-approved paint, while others, such as Caddix, said it would pay ...

The pending trademark lawsuit between 7-Eleven and Nike has not stopped resellers from posting the Air Max 95s that caused ...

As Boise State moves into a new era in the Pac-12 Conference, there’s a lot of work happening behind the scenes to make sure ...

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

AJ Dybantsa hasn't even made his NBA Summer League debut, but he already has his own Nike logo and is rocking ...

With the 2025-26 season almost over, minds are now turning to 2026-27, with the biggest clubs in world football releasing all their new kits for the campaign ahead. Some of the biggest sporting brands ...

“[7-Eleven v. Nike] reflects the continued movement of trademark law away from discrete symbols and toward broader commercial identities.” Trademark law has traditionally protected the most ...

A popular Oregon-based sneaker brand has been accused of copyright infringement. In a lawsuit filed July 1 in U.S. District Court for the Northern District of Texas, convenience-store chain 7-Eleven ...

The color scheme and release date of the new Nike Air Max 95 Big Bubble Sport Green and Safety Orange are the subject of a ...