Generally, people think of American mass market brands as the pinnacle of successful global positioning. I may disagree. There is one brand from Switzerland that is embedded into our childhood, into ...

At one point in time, it was easy to spot a fake Rolex, as most knock-offs used a non-mechanical Quartz movement inside that resulted in a stuttered ticking movement of the watch’s second hand. But as ...

Generally, people think of American mass market brands as the pinnacle of successful global positioning. I may disagree. There is one brand from Switzerland that is embedded into our childhood, into ...